Opinion
The Polarising Power of the M-Dot Tattoo
Debated as vanity or badge of honour, the iconic Ironman tattoo unites triathletes through shared status, belonging and brand power.
Alastair McCausland
A globetrotting marketing pro who grew brands like Camplify, AJ Hackett and 2XU. He loves big ideas, big adventures and making customers fall in love with fresh experiences—fast n' fun.
