Resources: Media Kit, Brand Guidelines and Legals
Welcome to a little corner of our world we like to call the Trizone Brand Guidelines. Please stay hydrated while you focus within these pages as we guide you through the core elements of our identity system and demonstrate how they come together to build our distinctive brand. Understanding and following these guidelines will be essential to maintaining a consistent, inspiring and impactful experience of Trizone for triathletes everywhere.
About Trizone
About Us – Trizone
Trizone is your exciting hub of triathlon news, reviews, recipes and athlete interviews. Whether you’re a pro looking for course reviews, an age grouper looking to enhance your training, or a keen triathlon fan who loves the sport; we have the content to give you insight into triathlon you have never had before. Under the …
Karl Hayes
Design Elements
Logo
The Trizone logo consists of two elements and is a powerful reflection of the triathlon spirit and the core values that drive our community. It embodies the essence of the sport through bold, purposeful design, anchoring itself in the unique challenges and rewards that triathlon represents. Every detail in the
Shawn Smith
The Icon
We use the Icon as a standalone brand element, as well as part of the logo. By doing so, it creates a strong and distinctive brand
symbol. The Icon should be used as the reduced form of our logo in tight
spaces. Using it associated with white and black, our
Shawn Smith
Wordmark
We prefer to use our logo with the Icon included. However, some
use cases will steer you towards the sole use of the wordmark.
For example, this may happen when the Icon is used elsewhere in
the layout. Trizone - wordmarkContains black and white version in both PNG and SVG
Shawn Smith
Colours
Light backgrounds and tinted greys, accented with Trizone pink Trizone Pink * $trizone-pink * RGB 255, 5, 138 * #FF058A White * RGB 255, 255, 255 * #ffffff Light Grey * $lightgrey * RGB 206, 212, 217 * #CED4D9 Mid Grey * $midgrey * RGB 124, 139, 154 * #7C8B9A Dark Grey * $darkgrey * RGB 21, 33, 42 * #15171A
Shawn Smith
Editorial Elements
Tone of Voice
Empowering We inspire triathletes to reach their full potential by providing guidance, encouragement and practical tools. Every word we write should motivate and uplift, making triathletes feel unstoppable. Authentic Our voice reflects the triathlon experience—gritty, rewarding and deeply personal. We avoid fluff and empty promises, choosing instead to share
Shawn Smith
Screenshots
High-resolution assets of our website on desktop and mobile. Trizone website - homepageImage from Trizone website - homepage @2x.png9 MBdownload-circleTrizone website - Article @2xImage from Trizone website - Article - Postcards From Paradise Taupo’s World Championship Weekend-2025 @2x.png9 MBdownload-circleTrizone website - Mobilemobile-hero-01.png456 KBdownload-circle
Shawn Smith
Legal Material
For more information on Trizone's trademarks (name, logo), please review the Trizone Usage Guidelines. All use of Trizone’s trademarks must be done in accordance with the Trademark Usage Guidelines and the requirements described on this page.
Trademark Usage Guidelines
Trizone Marks The “Trizone Marks” are the words, logos, graphics, designs and other indicators that identify Trizone as the source of a product or service. For example, the name and wordmark “Trizone,” and our distinctive logo are some of Trizone’s most valuable assets. All use of the Trizone Marks
Shawn Smith
📄
By utilising Trizone brand materials, you acknowledge your acceptance of the Terms of Service and these Brand Usage Guidelines, which may be subject to periodic updates. You fully recognise Trizone Media Pty Ltd., the proprietor of these materials and pledge not to interfere with their use. Furthermore, you understand that any goodwill derived from their utilisation accrues solely to Trizone. Trizone reserves the right to review or terminate the use of brand materials at its discretion.