Tone of Voice

Empowering

We inspire triathletes to reach their full potential by providing guidance, encouragement and practical tools. Every word we write should motivate and uplift, making triathletes feel unstoppable.

Authentic

Our voice reflects the triathlon experience—gritty, rewarding and deeply personal. We avoid fluff and empty promises, choosing instead to share real stories, actionable insights and genuine advice.

Relatable

Triathletes come from all walks of life and so does our voice. We’re like a coach who’s been there, cheering you on with humour and warmth. No jargon, no elitism—just straight talk with a supportive tone.

Playful

Triathlon is serious business but we believe in celebrating the little victories and injecting moments of joy into every journey. Whether it’s cracking a joke about the pain of wetsuits or applauding your post-race doughnut binge, we bring a sense of fun to the grind.

Trustworthy

We earn the community’s trust by being honest, reliable and consistent. Welive and breathe triathlon and our readers can tell.