Vikings, Mind Games and Secret Tech: Inside Kona's Most Intriguing Pro Press Conference Yet
Defending champion Sam Laidlow faces off against a Norwegian powerhouse duo and a resurgent Patrick Lange as tension builds before Saturday's Ironman World Championship showdown.
The air was thick with anticipation at yesterday's Kona press conference - and not just from the Hawaiian humidity. Sitting in the front row (virtually), watching ten of the world's best triathletes field questions about Saturday's IRONMAN World Championship, you could feel the subtle tension beneath the surface-level camaraderie.
Reigning champ Sam Laidlow, wearing bib #1, carried himself with the quiet confidence of someone who's no longer the underdog. "Two years ago, I came here with my dad as a nobody in the sport," he reflected, a slight smile playing across his face. "Now everything's different." The Frenchman's transformation from dark horse to defending champion has been remarkable to witness up close. When pressed about his preparation, Laidlow emphasised something that often gets lost in the endless discussions about watts and wind tunnels: happiness. "The main thing is to be happy and have balance in your life," he said, offering a reminder that even at this level, the mental game often trumps the physical.
But it was the Norwegian contingent that truly commanded attention. Gustav Iden, the 2022 Kona champion, delivered perhaps the most Norwegian response ever when asked if he could win again: "No, that would be disappointing because I haven't trained as well as before. If I won, it would mean I'm just talented." The room erupted in laughter, but there was truth beneath the self-deprecation. Iden's brutal honesty about his preparation levels sets him apart in a sport where most athletes default to clichés about "feeling great" and "being in the best shape ever."
His countryman Kristian Blummenfelt, sporting what can only be described as tactical facial hair, brought his characteristic intensity to the proceedings. When questioned about his viral pit stop in Frankfurt (where he still ran a blistering 2:32 marathon), he skillfully deflected with a grin. The Olympic champion's presence alone seemed to raise the room's collective heart rate. His recent victory at the European Championship, coming just two weeks after racing in Paris, sent a clear message: underestimate him at your peril.
The technological arms race emerged as a dominant theme, revealing just how far the sport has evolved from its humble beginnings. Several athletes hinted at secret weapons they've been saving for race day, with Laidlow confirming he's been testing new tech for over a month but wouldn't elaborate further. The days of simply showing up and racing seem long gone. When asked about game-changing innovations, the consensus surprisingly pointed to nutrition rather than bikes or shoes. As Magnus Ditlev noted, "We're taking in twice the carbs they did 5-10 years ago."
Speaking of Ditlev, the Danish powerhouse looked relaxed in the Hawaiian heat as he spoke candidly about his potential alliance with Laidlow on the bike. "I think it would be a good constellation if we both got away," he mused. "I'm quite certain Sam believes he's running faster than me, and I think I'm running faster than him." This kind of tactical transparency is rare in pre-race interviews, suggesting either supreme confidence or clever misdirection.
Two-time champion Patrick Lange provided the morning's most poignant moment, calling for the return of the women's race to Kona. The German's genuine respect for the sport's history shone through as he spoke about apologising to Mark Allen for breaking his run course record. "We wouldn't be sitting here without those great battles," Lange said, referencing the sport's pioneers. His prediction of the "tightest battle for top five ever" carried extra weight coming from someone who's seen it all.
Among all the mind games and tech talk, Matt Burton's story stood out. The Australian nearly lost his foot to a bone infection earlier this year, making his presence on the start line something of a miracle. His unexpected win in Cairns in June showed he's not here just to participate. Burton's journey from hospital bed to Kona start line offers a powerful reminder of the resilience required in this sport.
American Rudy von Berg brought levity to the proceedings with his "bison" persona, complete with a new haircut that had the room buzzing. "I identify as a bison," he deadpanned, before explaining how the animal's habit of running into storms rather than away from them resonates with his approach to training. His fourth-place finish in Nice last year suggests there's serious talent behind the playful exterior.
The presence of Matthew Marquardt added an intriguing subplot to the proceedings. Currently juggling medical school with professional racing, Marquardt represents a new breed of athlete who refuses to put all their eggs in the triathlon basket. "There's not much TV time," he joked about his packed schedule, "which means there's no time to overtrain."
As the conference wrapped up, one couldn't help but notice how the sport has evolved. The old guard - the Langes and Hansens of the world - now share the stage with a new generation that approaches training, technology and racing itself differently.
The athletes' predictions for how many would break the eight-hour barrier ranged from conservative estimates to Matt Hansen's bold prediction of fifteen sub-8 performances. Given the caliber of athletes on stage and the perfect conditions forecast for Saturday, we might just see history being made multiple times over.
One thing's certain: when these ten athletes hit the Queen K on Saturday morning, all the press conference pleasantries will be forgotten.